HUGO BOSS fascinates millions of customers around the world with its brands. Fulfilling their desires creates ever new challenges for us in an age of changing customer behavior. Today over half of our customers research products on the internet before purchasing. They no longer distinguish between online and offline: omnichannel has become the norm. The influence of social media is continuing and growing. An ability to appeal to consumers individually, directly and emotionally will be critical for long-term success in this environment.
The history of HUGO BOSS is inextricably intertwined with the history of the suit and time-honored sartorial artistry. Modern design, exceptional quality and a perfect fit are hallmarks of all our collections. These qualities are born of an interplay between artisanal expertise and cutting-edge technology: a combination that sets our products apart, even in the upper premium segment. The end result showcases exclusive tailoring in contemporary, elegant looks that fuse style and sophistication. Underlining the personality of their wearer, they give our customers the confidence of being impeccably dressed for every occasion.
Online shopping is becoming increasingly important, including for smartphone and tablet users. With its responsive web design, the new HUGO BOSS Online Store allows customers to purchase products quickly and directly, even when they are on the road. What’s more, new editorial content and comprehensive product advice has transformed what was previously just a sales channel into a space that excites consumers. With the aid of various omnichannel services, customers can now decide whether they want to purchase products on the Web or at a local store. The synthesis of online and offline is underway.
best-possible presentation thanks to responsive web design, independent of whether user device is a smartphone, tablet or computer
simplified navigation and improved product display