Our actions all have a single focus – our customers

HUGO BOSS fascinates millions of customers around the world with its brands. Fulfilling their desires creates ever new challenges for us in an age of changing customer behavior. Today over half of our customers research products on the internet before purchasing. They no longer distinguish between online and offline: omnichannel has become the norm. The influence of social media is continuing and growing. An ability to appeal to consumers individually, directly and emotionally will be critical for long-term success in this environment.

Our Customer

Adam Gallagher

“Fashion to me is wearing something that speaks for you. I love taking risks, trying new combinations and having four seasons to update my closet.”

Pernille TeisbaeK

“I like the timeless, elegant style of BOSS Womenswear. The design aesthetic gets more feminine every season, which I find very appealing.” 

Matthew Zorpas

“No matter what I’m doing, I always prefer to wear a suit. You just automatically feel well-dressed for any occasion.”

Michael Camiloto

“What’s important to me is a wearable cut that still fits perfectly, and high-quality materials – that’s definitely all you need.” 

Nike van Dinther, LEFT (WITH Sarah Gottschalk)

“Half of my life fits in this bag. I almost feel like Mary Poppins.”

Danielle Bernstein

“When I happened upon BOSS suiting there was an immediate click – a perfect blend of modern luxury and classic style.”

Our Quality Pledge

The history of HUGO BOSS is inextricably intertwined with the history of the suit and time-honored sartorial artistry. Modern design, exceptional quality and a perfect fit are hallmarks of all our collections. These qualities are born of an interplay between artisanal expertise and cutting-edge technology: a combination that sets our products apart, even in the upper premium segment. The end result showcases exclusive tailoring in contemporary, elegant looks that fuse style and sophistication. Underlining the personality of their wearer, they give our customers the confidence of being impeccably dressed for every occasion.

A stitch in time: a seamstress backstage adds the final touches to the looks at the BOSS Womenswear show.

Perfect down to the final detail: for the customized line BOSS Made to Measure, every single element of a suit is chosen by the customer. Upon request, the suit and matching tailored shirts, neckties and pocket squares are embroidered with his initials.

In the Italian municipality of Morrovalle, a cobbler inspects the premium leather used for the BOSS Tailored collection. The men’s shoes are finished on site by masters of their trade.

Online shopping is becoming increasingly important, including for smartphone and tablet users. With its responsive web design, the new HUGO BOSS Online Store allows customers to purchase products quickly and directly, even when they are on the road. What’s more, new editorial content and comprehensive product advice has transformed what was previously just a sales channel into a space that excites consumers. With the aid of various omnichannel services, customers can now decide whether they want to purchase products on the Web or at a local store. The synthesis of online and offline is underway.

One highlight of the BOSS Womenswear Collection for Spring/Summer 2017 was the limited-edition BOSS Bespoke Soft Bag, which was made available online and at selected BOSS Stores worldwide straight after the show.

Naturally the packaging has to be perfect, but so does its content. And that can either be purchased in local stores or ordered using “Click & Collect” for delivery to the stores.

Outstanding service and fashion style advice – that’s the forte of our store personnel.

The Customer in Focus

Customer-centric, digital, agile, sustainable – that’s the essence of HUGO BOSS.

GROUP STRATEGY ACTION FIELDS

DIGITAL CUSTOMER EXPERIENCES

  • best-possible presentation thanks to responsive web design, independent of whether user device is a smartphone, tablet or computer

  • simplified navigation and improved product display

  • shopping app updated: simpler and clearer design

Omnichannel SERVICES

Find in Store

  • check online if products are available in local stores

Click & Collect 

  • purchase online and collect in local stores

Order in Store 

  • sizes not available can be ordered online in local stores

Return in Store 

  • purchase online and return to local stores

An interview with the Managing Board
 

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Our actions all have a single focus – our customers
 

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Our brands form the very heart of our company
 

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We are facing up to the challenges of the global fashion market

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Speed is a key factor in our success
 

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Tomorrow is the product of today’s decisions
 

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