HUGO BOSS has strong, extremely charismatic brands. But sparking the interest of global consumers alone is no longer enough in the fast-paced world of today. We can only achieve sustainable success if we have a crystal-clear brand profile and consistent consumer message.
In the future, we will be focusing on the two brands BOSS and HUGO. The BOSS brand stands for business, superb quality, a perfect fit and increasing casual and athleisure components. HUGO is and will remain our progressive brand: trendy, edgy and urban.
A scent with cult status – unconventional and unmistakable. Just like the face of the new HUGO Man fragrance campaign: American actor Zac Efron.
BOSS offers confident businesswear and refined casualwear for sophisticated customers who want to be impeccably dressed for every situation
HUGO offers designer clothes at an affordable price which give the wearer a 24-hour look